What’s your blog about? 3 Steps to discover your niche

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As a writer, I know how challenging it can be sometimes to know exactly what to write about. I’ve been blogging about personal development and goals consistently for well over 2 years. Here’s the thing, I love writing.

I love writing because I get to tap into my imagination but I also get to share what I know. When I decided to start this new blog, I wasn’t quite sure what it would stand for as my other blog has a very specific purpose and I found it challenging to incorporate a variety of topics that I love.

And this is what this blog is about. It’s about sharing more knowledge but also more about my life as a quirky, coffee loving, mom of three boys. Could I have turned my other blog and website and rebranded? Yes, of course, I could have, but I didn’t want to because I knew that my main focus for the other blog was to help you achieve your goals.

And before you wonder how I manage to write for two different blogs, there will be a future post about that because I don’t necessarily believe in doing just one thing, but rather finding the harmony to make it all work.

Which brings me to my first point to “what is your blog about”? 

Your blog can be anything you want it to be with a multitude of topics and categories like this blog or it can be single focused, such as my other blog where goals setting, planning and how to make it all happen is the main focus. This blog is more about other passions that I have in my life.

So how do you narrow down what to write about exactly?

I already touched on one point, which is passion.

So ask yourself, what are you passionate about? Like true passion! Something that you talk about all the time or even do all the time. You can’t imagine your life without it.

Maybe you are a bit of a foodie and you could write about anything food related. Or maybe you are a crafter or love gardening. There is so much you can write about. And maybe you have a multitude of interests like food, travel, photography and create a lifestyle blog where you share your passions in one place.

My next point is, teach what you know!

Think about for a moment what people in your life ask you about all the time. Or maybe you have spent years learning a particular skill or craft that you could be teaching. Even if you don’t think about yourself as an expert but you will probably know more than some other people that may want to do what you doing now. Or maybe you have had a particular problem in your life you have successfully overcome. Helping people solve problems and frustrations are always a good start.

What is your vision for your own life?

This is perhaps my favorite way to figure out what to write about and what to do with your life in general. Spend some time writing about where you see your life in 3 or 5 years from now. Where do you want to live? What are you doing for a living? Who are you living with? What do you do all day long? How do you feel about your life? A great way to get started is to write it as if you were looking back on your achievements. Read it over and see if you can find a theme that emerges for you!

Your blog and the topics that support your blog are only limited by you. Maybe you are a funny sarcastic person and want to put your own spin on topics such as motherhood or relationships. Or maybe you are a bit more serious and want to show others that being a little linear isn’t really a bad thing.

Use a mind-map to help you figure it all out. Mind-maps are a visual tool to help you brainstorm and problem solve. That with acknowledging all the parts that are you. Then refine it with your passions, interests, skills, talents, and knowledge.

This can help you not only brainstorm topics but specific categories for your blog which will also help you define the focus and the goal of your blog.

There is no right or wrong answer about your blog, truly as I said before it can be anything you want it to be. The decision is completely yours! The biggest thing here is to decide, yes you will and what you don’t know, you will learn along the way.

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About Petra

I serve people who crave freedom in their lives. I show them how to turn their ideas into reality and forge their own path! When I am not serving up my wisdom on how to forge your own path to freedom, I’m writing paranormal fiction, getting lost in the latest episode of Criminal Minds while savoring a cup of coffee.

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