You know that a book is a powerful tool for an entrepreneur. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience.
Not only that, but it’s the single best way to get the attention of mainstream press outlets, influential bloggers, and podcasters, and to land paid speaking engagements. There’s virtually no downside to writing a book.
Except the actual writing of it.
But your message is bigger than any excuses you could ever come up with. And if you don’t consider yourself a writer, you may think that the benefits are out of your reach, but even self-avowed non-writers have options.
Repurpose. This easy and popular option makes use of the hundreds or even thousands of pages of content you’ve already created, so there is almost no writing involved. You may need to edit a bit for flow and to update ideas, but otherwise, you probably have a ready-made book sitting right on your blog.
And before you start thinking, “Why would anyone pay for a book that’s just pulled from my blog?” know this: People will pay for information that is organized in a way that makes their life easier, even if that same information is available for free elsewhere. In fact, Darren Rowse of ProBlogger.net used this technique to publish his wildly popular “31 Days to Build a Better Blog.”
And I have used it for my Dream, Believe, Take Action. The idea came to me one day while driving on a country road and within 2 weeks I had a book ready to be published. And I am literally working on a new book right now, using the same concept with fleshing out the chapters in a way that it makes sense.
Use Private Label Content. Not enough content to repurpose? No problem. There are companies such as Listmagnents.com that specialize in creating content you are allowed to license and use as your own. It’s called private label rights content, or PLR, and (depending on who you buy from) it’s high quality, well-researched content that makes the perfect jumping off point for your next book.
Two things you need to know about PLR: First, because it’s sold to more than one person, it’s important that you edit the content to adapt it to your voice, your unique view of the industry, and to include your personality. Second, you cannot use PLR to publish a book on Kindle, as this is a violation of their terms of service.
Outsource. Want a book that’s all you without having to do the work? Hire a ghostwriter. These professionals will work with you to create a book that is uniquely yours, and in the end, you’ll have a well-written book with your name on it, all without typing a word.
There you have it. No excuses. You have options available to help you write and have a published book can work wonders for your business growth. It will bring you, clients, expand your audience reach, and even attract some press.
But it can’t-do any of that if you don’t write the book in the first place. So take one of these ideas and get to writing. I promise you won’t regret it.