Four Publishing Options Worth Exploring When your Book is Finished

Four Publishing Options Worth Exploring When your Book is Finished

book

I think the writing of the book is the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter at the ready, or you just really like to write, getting your book on paper is simple.

Publishing and selling it is another matter altogether and you have four options available when it comes to publishing your book, and each one has its pros and cons.

PDF Ebook. Probably the simplest method to publish a book, all that’s required with an ebook is to click “Save as…” in your Word document and choose “PDF.” Then you can sell the resulting file on your own website, list it on ClickBank or E-Junkie, or upload it to a number of other ebook marketplaces online.

Ebooks don’t quite have the authority that printed books carry, but if you’re on a budget and don’t have the skills to format your book for print, then this can be a viable option to get you off the ground. It’s also a great way to share your book with advance readers to get those all-important testimonials.

The only time I use this method is for my guides and handbooks since I want you to be able to print them. And I may use this option by sharing a chapter of a book but probably not something you’d find in my own shop.

Kindle. The darling of the self-publishing world, Amazon’s Kindle marketplace makes it easy for you to publish your book. In fact, with just a few minutes of formatting, and other several minutes spent on their step-by-step uploading system, you can have your book on their virtual shelves in less than an hour.

With its incredible popularity and the ability to offer “free days” during which anyone can download your book at no cost, Kindle is a great way to build a buzz quickly.

I’m an avid Kindle user or is that reader? From fiction to nonfiction books I can be found with my nose on the kindle screen. Technology has its upside.

Print on Demand. The best choice for self-published authors is a relatively new technology that allows for a single book to be printed on demand. Until just a few years ago, if you chose to self-publish, you’d likely have to shell out for hundreds if not thousands of copies up front, leaving you with a garage full of books to sell on your own.

Print on demand is different. Buyer’s order your book from sellers such as Amazon (whose Create Space arm is itself a print on demand enterprise) and the book is printed and shipped the next day. This makes it easy and cost-effective for everyone to become a published author.

Traditional Publisher. The most difficult and time-consuming option, getting published with a traditional print publisher will also get you the most audience and press. The drawbacks are many, though. To start, it’s extremely difficult to get a traditional publishing house to take on a new author. If you do manage to get the attention of a publisher, your royalties (the amount you earn from your book) will be very small—maybe as little as 8% of the net cost. Finally, the length of time it takes from manuscript submission to final publication can be years.

All that said, a book with a traditional publishing insignia on the spine does carry a bit more weight when it comes to press opportunities than does a self-published book.

My challenge always with traditional publishing has been that it was holding me back because I couldn’t figure out my way in, though I know if I dedicate my time and research, anything can happen. And my message has always been don’t allow anything to stop you from forging your own path or write that book of course. 

Many new authors initially choose the ebook format and then move to Kindle and print on demand. Given enough buzz and sales, traditional publication becomes easier to attain as well. The important thing is to get your book written, and then publish where you’re most comfortable. The rest will come naturally.

So don’t allow yourself to be stopped in sharing your message, instead choose the path that makes the most sense to you!

Check out my Book Writing Course!

Book Marketing Made Easy: If You Write it, They Will Come

Book Marketing Made Easy: If You Write it, They Will Come

Here’s a big fear we all have when it comes to writing a book: What if no one buys it?

While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book and to get them talking and sharing the news with their friends.

I fully believe that if you write it they will come because sometimes people don’t even know what they want or need until they see it in front of them. And imagine that they are browsing the bookstore and see your book and suddenly they realize, this is the book that they need to make a move in their own life?

You’ll want to set a self-imposed deadline about when your book will be published and start sharing with people what you are up to. This is a huge accountability trick that I use often to make sure I stick to my word.

Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.

There are a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more but nothing that you can’t handle! If you have a virtual assistant, he or she can help you put all the pieces together. 

Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs, and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.

Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.

Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.

Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.

And if being a best seller is your goal, awesome but I wonder if your message here should be the primary focus and the fact that you actually made the time to share your knowledge, authority, and expertise.

Check out my Book Writing Course!