How to Master your Content Development

How to Master your Content Development

I love creating content. This blog has over 400 blog posts and there have been a few times, where I could myself challenged in what to write about. And it was frustrating the heck out of me. And since I am all about removing the frustration, I ventured on to find a solution!

I created myself a spreadsheet with different headings and started to fill them in.

Those headings are important to my message, my story and the value you can bring to you. Once I finished filling it all in with topic ideas, I printed it out.

Now I literally have a years worth of content for my blog, that I can then turn into smaller social media posts, use them for sales funnels and so much more.

From there, I created a calendar with the days I wanted to post and started filling in the calendar in a way that felt good to me. You can also create weekly or monthly themes. Something I did first was to fill in all my launches so I could gear my content geared towards when I am creating and promoting a new product or service.

Now that you have content, you can outline your blog posts with the points you want to highlight. This will help you when you are ready to sit down and write your actual posts. I spend 2-3 hours a week or more to write out your content for the month and then schedule out the posts.

This is an awesome way to manage your time and have room for more creative activities and you won’t struggle to write a post every time you are needing to write a post for your blog.

I have taken the same concept for my emails and it’s made the process of developing content so much easier.

This is initially a wee bit time consuming, but once you have developed your overall content for the year, everything else will really feel so much easier.

How a bullet journal can help you develop your editorial calendar

How a bullet journal can help you develop your editorial calendar

Confession: I am a journal junkie, and I like it!

I have tried a lot different to map out my content for the month ahead from Evernote to online editorial calendars but none of them really seem to help me manage my batching of time and connect all the dots until I decided to give the Bullet Journal another try.

I did a quick FB Live on Batching in my Group, you can check out here 

I have attempted to use the Bullet Journal for monthly planning before but didn’t stick with it as something was still amiss for me. There is an aspect that is pretty time to consume and in a world where I am trying to manage my time effectively and efficiently, it didn’t help me, though I am inclined to try it again sometimes for my daily planning. In the meantime, I have found a way to develop my blog, email and social media content.

The first pages are for the index. This will help you find your content. The journal I am using has 300 pages and graphite paper.

Knowing how many pages it has can help you determine how many pages you need once you decided on a layout for your editorial calendar.

On the left-hand column, I have room for the page numbers and on the right, will be the content such as year overview, stat tracker, Blog Post titles. Email Love Notes, Social Media Schedule.

The Year Overview is a 12-months spread to help me determine the theme for each month, what offers, freebies and products I am creating for each month.

My stat tracker collects information on subscribers in my list, followers on social media and income from various sources. What you track growth!

The blog titles pages are decided on how many times I want to blog each month, usually twice a week and then I date them with the days I want to publish them. I follow the same layout for my email content,

Now that I have all that set up it’s time to create the pages for my monthly content development. Here I am working in March. And as you can see, it’s brief to just help me organize my thoughts and focus for when I am batching i.e. writing my blog posts for the week or the month, pending my schedule.
I start with the Title, have space for keywords and the three main points for my post, followed by a call to action. Because I have already developed my monthly content all I need to do is outline them, sit down and write them.

Once the blog content is ready to roll, I look at what I want to share with my e-mail list. Now, I don’t stick too rigidly to this and here’s why. Sometimes I receive messages or have thoughts that may be more pertinent to my list than what I have already outlined. But there is a way to squeeze in a section in my newsletter that says something like “Why don’t you check out the blog this week” and then link an article or two.

Alright, social media time. I use this format for my weekly social media content on my Facebook page. I include the scenes, quotes, photos, articles from others that I think my followers/likers will appreciate. I include questions for engagement and promos such as offers, courses, and blog content.

Creating my content in this way allows me to keep track of what I already posted in the previous weeks. I can go to my FB Page insights and see what kind of content had the most engagement, so I can include more of the same.

And since Facebook Groups are part of the game this is my layout for this. I don’t like to post the same content at the same time in different groups and this helps me track what I already posted, what I will post in the future and so I don’t post the same thing twice in the same group.

My grid includes the groups I hang out in and my key for small notes is E = Engagement, F = Freebie Offer, P= Post, and PR = Promo.

This gives me a nice balance of not being too spammy in any of the groups and creates engagement without being at a loss for words.

What I really love about the process is that you can create this to what works for you. There isn’t a right or wrong way to create an editorial bullet journal.

  • Decide on your needs to help you have some structure.
  • Play around with a scrap piece of paper to see what feels good to you.
  • Get yourself a journal if you don’t have one already.
  • Start mapping out your content for the year and/or the month.
What’s your blog about? 3 Steps to discover your niche

What’s your blog about? 3 Steps to discover your niche

As a writer, I know how challenging it can be sometimes to know exactly what to write about. I’ve been blogging about personal development and goals consistently for well over 2 years. Here’s the thing, I love writing.

I love writing because I get to tap into my imagination but I also get to share what I know. When I decided to start this new blog, I wasn’t quite sure what it would stand for as my other blog has a very specific purpose and I found it challenging to incorporate a variety of topics that I love.

And this is what this blog is about. It’s about sharing more knowledge but also more about my life as a quirky, coffee loving, mom of three boys. Could I have turned my other blog and website and rebranded? Yes, of course, I could have, but I didn’t want to because I knew that my main focus for the other blog was to help you achieve your goals.

And before you wonder how I manage to write for two different blogs, there will be a future post about that because I don’t necessarily believe in doing just one thing, but rather finding the harmony to make it all work.

Which brings me to my first point to “what is your blog about”? 

Your blog can be anything you want it to be with a multitude of topics and categories like this blog or it can be single focused, such as my other blog where goals setting, planning and how to make it all happen is the main focus. This blog is more about other passions that I have in my life.

So how do you narrow down what to write about exactly?

I already touched on one point, which is passion.

So ask yourself, what are you passionate about? Like true passion! Something that you talk about all the time or even do all the time. You can’t imagine your life without it.

Maybe you are a bit of a foodie and you could write about anything food related. Or maybe you are a crafter or love gardening. There is so much you can write about. And maybe you have a multitude of interests like food, travel, photography and create a lifestyle blog where you share your passions in one place.

My next point is, teach what you know!

Think about for a moment what people in your life ask you about all the time. Or maybe you have spent years learning a particular skill or craft that you could be teaching. Even if you don’t think about yourself as an expert but you will probably know more than some other people that may want to do what you doing now. Or maybe you have had a particular problem in your life you have successfully overcome. Helping people solve problems and frustrations are always a good start.

What is your vision for your own life?

This is perhaps my favorite way to figure out what to write about and what to do with your life in general. Spend some time writing about where you see your life in 3 or 5 years from now. Where do you want to live? What are you doing for a living? Who are you living with? What do you do all day long? How do you feel about your life? A great way to get started is to write it as if you were looking back on your achievements. Read it over and see if you can find a theme that emerges for you!

Your blog and the topics that support your blog are only limited by you. Maybe you are a funny sarcastic person and want to put your own spin on topics such as motherhood or relationships. Or maybe you are a bit more serious and want to show others that being a little linear isn’t really a bad thing.

Use a mind-map to help you figure it all out. Mind-maps are a visual tool to help you brainstorm and problem solve. That with acknowledging all the parts that are you. Then refine it with your passions, interests, skills, talents, and knowledge.

This can help you not only brainstorm topics but specific categories for your blog which will also help you define the focus and the goal of your blog.

There is no right or wrong answer about your blog, truly as I said before it can be anything you want it to be. The decision is completely yours! The biggest thing here is to decide, yes you will and what you don’t know, you will learn along the way.