If you are in business, is writing a book part of your marketing plan?
It’s true. This one thing has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.
I remember my last book where I was so excited to share something that didn’t have anything to do with my son’s transplant journey or even growing up in foster care, even though they are relevant to the work I do.
Having a book out on the market with your name elevates something within you, like confidence, but it does much more.
Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with.
One coach says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.
The other has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.
Which coach do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.
Not only that, but your readers are a captive audience. They’re listening—in that moment—only to you. That’s a powerful position to be in and one that gives you an opportunity to really show off your stuff.
One of the reasons, I wrote books sharing personal journey’s is not just because people thrive on hope and inspiration, or that it can make me relatable to being human. I know I am a master of adversity and what better way for me to show you, other than on my blog?
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.
Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beaten.
And the greater the market reach, the greater your income. Think about this, you can write a book, share it with the people and steadily have a stream of passive income.
Better Than a Business Card
If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.
But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it.
The impressions we leave behind with people matter. Anytime I share that I am writing a book or that I am an author, people remember that. They’ll ask me how the writing is going or what new book I may be working on.
Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees have written a book.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover.
Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business than the coach who keeps putting it off until later.
And I don’t know about you, but I love seeing my name on a book cover!