How a bullet journal can help you develop your editorial calendar

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Confession: I am a journal junkie, and I like it!

I have tried a lot different to map out my content for the month ahead from Evernote to online editorial calendars but none of them really seem to help me manage my batching of time and connect all the dots until I decided to give the Bullet Journal another try.

I did a quick FB Live on Batching in my Group, you can check out here 

I have attempted to use the Bullet Journal for monthly planning before but didn’t stick with it as something was still amiss for me. There is an aspect that is pretty time to consume and in a world where I am trying to manage my time effectively and efficiently, it didn’t help me, though I am inclined to try it again sometimes for my daily planning. In the meantime, I have found a way to develop my blog, email and social media content.

The first pages are for the index. This will help you find your content. The journal I am using has 300 pages and graphite paper.

Knowing how many pages it has can help you determine how many pages you need once you decided on a layout for your editorial calendar.

On the left-hand column, I have room for the page numbers and on the right, will be the content such as year overview, stat tracker, Blog Post titles. Email Love Notes, Social Media Schedule.

The Year Overview is a 12-months spread to help me determine the theme for each month, what offers, freebies and products I am creating for each month.

My stat tracker collects information on subscribers in my list, followers on social media and income from various sources. What you track growth!

The blog titles pages are decided on how many times I want to blog each month, usually twice a week and then I date them with the days I want to publish them. I follow the same layout for my email content,

Now that I have all that set up it’s time to create the pages for my monthly content development. Here I am working in March. And as you can see, it’s brief to just help me organize my thoughts and focus for when I am batching i.e. writing my blog posts for the week or the month, pending my schedule.
I start with the Title, have space for keywords and the three main points for my post, followed by a call to action. Because I have already developed my monthly content all I need to do is outline them, sit down and write them.

Once the blog content is ready to roll, I look at what I want to share with my e-mail list. Now, I don’t stick too rigidly to this and here’s why. Sometimes I receive messages or have thoughts that may be more pertinent to my list than what I have already outlined. But there is a way to squeeze in a section in my newsletter that says something like “Why don’t you check out the blog this week” and then link an article or two.

Alright, social media time. I use this format for my weekly social media content on my Facebook page. I include the scenes, quotes, photos, articles from others that I think my followers/likers will appreciate. I include questions for engagement and promos such as offers, courses, and blog content.

Creating my content in this way allows me to keep track of what I already posted in the previous weeks. I can go to my FB Page insights and see what kind of content had the most engagement, so I can include more of the same.

And since Facebook Groups are part of the game this is my layout for this. I don’t like to post the same content at the same time in different groups and this helps me track what I already posted, what I will post in the future and so I don’t post the same thing twice in the same group.

My grid includes the groups I hang out in and my key for small notes is E = Engagement, F = Freebie Offer, P= Post, and PR = Promo.

This gives me a nice balance of not being too spammy in any of the groups and creates engagement without being at a loss for words.

What I really love about the process is that you can create this to what works for you. There isn’t a right or wrong way to create an editorial bullet journal.

  • Decide on your needs to help you have some structure.
  • Play around with a scrap piece of paper to see what feels good to you.
  • Get yourself a journal if you don’t have one already.
  • Start mapping out your content for the year and/or the month.

And to help you with some additional ideas, I have created a spreadsheet!

Petra is a coach and mentor for creatives, rebels and dreamers who are ready to find the courage to forge their own path because life is too short to feed the fear.

She’s the founder of the Rebel Soul Connection, a community for creatives, rebels, and dreamers to take action with tools, resources, support, and accountability.

2 comments

  1. Monica says:

    I’ve been really intrigued by bullet journaling for a while now. Thank you for sharing some more details about it!

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